Simon Bolleire, founder
In the pool industry since 2008.
Between 2008 and 2021, Simon Bolleire helped build one of Europe’s leading pool distributors. Since 2022 we do that work from the other side of the table: for the manufacturer.
The other side of the table
2008 – 2021
At the helm of a leading European distributor
- Decided which brands were listed, and at what price
- Built the dealer network in Belgium from the first contracts
- Led sales in five countries, then ran the company
Since 2022
On the manufacturer’s side
- Gets your product listed, country by country
- Opens new markets and keeps them open
- Poolinox: helped build a dealer network in Europe and beyond
What building a leading distributor taught us
- Pool installers do not buy products. They buy fewer problems.
- The client chooses the pool. The installer chooses the equipment.
- Without someone on the ground, a good product stays a sample.
- Dealers sell what they understand. Training is part of the product.
- A dealer remembers who answered the phone in July.
- Every link in the chain adds a margin. Not every link adds value.
- 2008A leading European pool distributor
- 2022Poolstudio, Belgium
Poolstudio
Independent partner for pool equipment manufacturers and pool builders. We introduce manufacturers to the distributors and builders who fit their product, and advise builders on what to install.
- Belgium
- English, Dutch and French
- Eighteen markets, three regions at the core
- 300+ professional relationships, built since 2008
Book an intro call.
Free of charge and without obligation.