15 years in the industry. Now on the other side of the table.
Founded by Simon Bolleire — former Managing Director at Pollet Pool Group, Europe's leading pool equipment distributor.
THE STORY
I've spent 15 years inside the European pool industry. Not as a consultant — as a manager, a salesperson, a team builder, and eventually as the person responsible for commercial strategy across multiple countries.
At Pollet Pool Group, I led the Benelux operation through a period of significant growth. I learned what pool builders actually need — not from surveys, but from sitting across the table from them hundreds of times.
Poolstudio exists because I saw the same problems repeatedly: manufacturers with great products but no European market access. Builders struggling to find reliable suppliers. And an industry where the best advice comes from people who've actually done the work.
I'm not a traditional consultant. I don't produce reports and walk away. I introduce, negotiate, support and follow up — because that's how things get done in this market.
Market knowledge
Hundreds of dealers, thousands of conversations across the Benelux, Germany and France. I know who buys what, through which channels, and at which margins.
Relationships
300+ professional relationships built over 15 years. Pool builders, installers, manufacturers, distributors. People who take my call.
Technical depth
From EMS and frequency-driven equipment to filtration and water treatment — I understand products technically, not just commercially.
EXPERIENCE
2008 — 2021
Pollet Pool Group
Five roles in 13 years, from sales to Managing Director. Commercial strategy, team development and market expansion across the Benelux.
2022 — Present
Poolstudio
Independent B2B partner for the European pool industry. Market intelligence, product introduction and commercial strategy.