We bring pool equipment
to the European market.
Independent partner for manufacturers and pool builders. Based in Belgium, active in eighteen countries.
- Since 2008In European pool distribution
- 300+Professional relationships
- 18Markets
- Reference: Poolinox
Independent B2B partner for the pool industry, in Europe and beyond
Europe is not one market.
We know how each one buys.
Pool equipment in Europe is sold through relationships, country by country. Whether you produce in Europe or in Asia: the people who decide are the same, and we know them.
- We know who decides.Which distributors carry your category, and how to get a hearing.
- Your price lands where it has to.What distributor and builder need to earn, country by country.
- We stay until the first orders.Introductions, meetings, samples, follow-up.
Not a platform: a person on the ground.
Eighteen markets.
Three regions at the core.
No two markets buy the same way. We know Benelux, DACH and Scandinavia in detail, and eight more countries through contacts built up since 2008.
Core
- BeneluxBelgium, the Netherlands, Luxembourg. Home base.
- DACHGermany, Austria, Switzerland.
- ScandinaviaDenmark, Norway, Sweden, Finland.
Also active in
- FranceThe largest pool market on the continent
- Central EuropePoland, Czech Republic
- SouthSpain, Italy, Portugal
- British IslesUnited Kingdom, Ireland
Beyond Europe
We have worked with leading Chinese manufacturers from the distributor’s side, and know what their products have to prove here.
For manufacturers and pool builders
The pool industry is becoming
an energy industry.
Inverter heat pumps, covers, energy management, solar and batteries: the pool is becoming part of the home’s energy system. We help builders choose and explain it, tell manufacturers what the market asks, and source it from the people who make it.
- Inverter heat pumpsInverter-controlled, sized for the pool and the climate. Solar-powered where the roof allows.
- Energy managementAn EMS that heats when the sun delivers and talks to the home battery, LFP or other.
- Solar and storageSurplus power becomes warm water. The pool is the cheapest battery in the house.
- CoversMost of the heat leaves at the surface. Automatic covers that report to the controls.
- FiltrationInverter pumps that run on demand: the largest electricity saving in most pools.
- The numbersRunning costs per year, for your client, before the order.

Simon Bolleire, founder
In the pool industry since 2008.
Built on 15 years of doing, not advising from the sideline. Since 2022 we do that work from the other side of the table: for the manufacturer, and for the builder who has to install and explain it.
Partner
Poolinox
Stainless steel poolsBelgium · partner since 2023
Poolinox builds stainless steel pools in Belgium. Since 2023 we help set up the international side of the business.
For pool builders and installers
Less energy.
More pools.
We help builders choose the right equipment, give them the numbers to show their clients, and support them in selling more pools.
What we do for builders and installersBook an intro call
We work in English, Dutch and French.
Before you call.
What happens in the intro call?
You tell us about your product or project and the market you have in mind. We tell you plainly whether and how we can help. The call is free of charge and without obligation.
How do we work together?
That depends on the assignment: advice, market introduction or representation. We discuss the form and the terms in the intro call, and agree them in writing before we start. Book an intro call
Which markets do you cover?
Benelux, DACH and Scandinavia are our core markets. We are active in eight more European countries, France among them.
We build pools. What can you do for us?
Help choosing equipment that keeps running costs low, the numbers to show your clients, and a direct contact at the manufacturer. We check sizing and integration before you order.
What do you need from us before we start?
Technical documentation in English, CE declarations and test reports, an export price list, and your warranty and spare-parts policy for Europe.
Do I have to leave my wholesaler?
No. In many cases the best outcome is a better-specified order through your existing supplier.
In which languages do you work?
English, Dutch and French.
Do you share my details with manufacturers?
Not without your permission.
Something else? Write to info@poolstudio.be.
Book an intro call.
Free of charge and without obligation. Send the form, we reply within one business day with proposed times.
- info@poolstudio.be
- Belgium
- English, Dutch and French

